Project Name
Clicks and Magic
Headquarters
Los Angeles, California, USA
Industry
Creative Media & Photography
Company Size
11–50 employees
Timeline
January 2024 – March 2024
About the project
Clicks and Magic is a creative production studio specializing in photography, branding, and storytelling for lifestyle and fashion brands. The project involved designing a unified brand identity and a modern digital experience that captures their artistic energy while maintaining professionalism. The focus was on blending cinematic visuals with a seamless user journey.
Problems
Before the redesign, Clicks and Magic struggled with an inconsistent visual identity across platforms, which diluted their brand recognition. Their existing website, though rich in imagery, suffered from slow load times and poor navigation—issues that limited engagement and made it difficult for visitors to fully experience their portfolio. The brand also lacked a clear digital storytelling structure, preventing them from effectively communicating the passion and process behind their creative work.
Solutions
To solve these challenges, a new brand identity was crafted that emphasized clarity, elegance, and emotional storytelling. The digital experience was reimagined with a responsive design system that prioritized performance without compromising on visual richness. Subtle motion effects and narrative-driven layouts were introduced to guide users through the creative process, transforming browsing into an immersive experience. In addition, a complete brand kit—covering logo usage, typography, and color palette—ensured visual consistency across all digital and print materials, giving Clicks and Magic a refined and cohesive presence.
