Project Name
Design Depth
Headquarters
Berlin, Germany
Industry
Design & Technology Consulting
Company Size
20–100 employees
Timeline
May 2024 – August 2024
About the project
Design Depth is a multidisciplinary design consultancy that partners with startups and creative teams to develop meaningful digital experiences. The goal of this project was to build a bold yet sophisticated identity system and an interactive website that showcased the studio’s expertise in design thinking, product strategy, and visual storytelling. The challenge was to reflect both analytical precision and creative depth through a cohesive visual and digital language.
Problems
Design Depth’s previous branding was fragmented and lacked the depth to communicate their strategic design approach. Their website had a static, corporate look that didn’t represent the creativity and innovation the team brought to their projects. Navigation was cluttered, making it difficult for visitors to explore case studies or understand the full range of their services. Moreover, their visual identity didn’t scale well across digital and print materials, creating inconsistencies in how the brand was perceived.
Solutions
The rebranding process began with a strategic audit of Design Depth’s visual language and digital footprint. A modular identity system was developed, anchored by a geometric logo and a deep, contrast-driven color palette that reinforced the idea of “layers of design.” The new website was built with an immersive scroll narrative that showcased projects as interactive stories rather than static portfolios. Typography and grid systems were refined for maximum legibility and balance. Finally, the brand guidelines were expanded to ensure consistency across presentations, social platforms, and internal materials—establishing Design Depth as a forward-thinking leader in creative consulting.
