Project Name
Creative Impact
Headquarters
London, United Kingdom
Industry
Marketing & Creative Consulting
Company Size
30–100 employees
Timeline
March 2024 – June 2024
About the project
Creative Impact is a marketing and design consultancy that helps brands communicate their vision through bold visuals and strategic storytelling. The project aimed to revamp their brand identity and digital presence, creating a cohesive and modern experience that reflects their expertise in creative campaigns while engaging clients in an interactive, visually rich environment.
Problems
Creative Impact’s existing brand identity was inconsistent and failed to communicate the full scope of their creative capabilities. Their website was visually static, making it difficult to showcase dynamic campaigns and client success stories effectively. Navigation was unintuitive, which affected lead generation, while the lack of a cohesive visual system led to inconsistencies across digital and print assets. The client needed a solution that could unify their brand while conveying innovation and professionalism.
Solutions
The project introduced a refreshed brand identity centered on bold typography, a vibrant color palette, and consistent visual elements across all platforms. The website was redesigned to be interactive and modular, allowing campaigns and case studies to be presented as immersive stories with smooth animations and clear navigation. A comprehensive brand guide ensured consistency across presentations, social media, and print materials. By combining strategic design with engaging digital experiences, Creative Impact was able to present a unified, modern, and compelling presence that reflects their creative expertise and strengthens client trust.
