Project Name
Bold Moves
Headquarters
New York City, USA
Industry
Marketing & Creative Strategy
Company Size
50–200 employees
Timeline
September 2023 – December 2023
About the project
Bold Moves is a lifestyle marketing agency that partners with forward-thinking brands to create impactful campaigns and experiences. The goal of this project was to redefine their visual identity and digital strategy to better align with their bold, energetic philosophy. The new branding needed to strike a balance between creative expression and professional credibility, giving the agency a confident voice in a competitive creative landscape.
Problems
Bold Moves had an outdated visual identity that didn’t reflect their dynamic and fearless brand personality. Their previous logo and color palette felt generic, failing to communicate their energy and expertise in creating culturally resonant campaigns. The website also lacked structure, making it difficult for visitors to understand the breadth of their services and portfolio. Internally, brand materials were inconsistent across presentations and digital channels, resulting in a fragmented perception of the company’s value.
Solutions
A complete rebranding was carried out, beginning with a bold typographic logo that embodied movement and confidence. The new visual system used a vibrant, high-contrast color palette to reinforce the agency’s fearless approach to creativity. The website was redesigned as a modular, storytelling-driven platform with strong editorial visuals and animated transitions that conveyed momentum. Each page was crafted to express Bold Moves’ culture of action and innovation. Consistent design templates and brand guidelines were introduced to unify their digital and print presence, ensuring that every client interaction reflected the agency’s distinct personality and purpose.
